create ideal buyer persona for your business

I define the age, gender, biography, buying process, hobbies, fears, goals, applications, empathy map, customer journey, demographics, personality, and behavior of your ideal customer.

For market research I make a qualitative analysis of social networks, reports and market trends to determine what could be your ideal segment.

I can work with beauty, skincare, clothing, pets, lifestyle, fashion, food, online stores, supplements, sporting goods, jewelry, medicine, personal brands, franchises, lawyers, finance, music, marketing and much more.

SWOT analysis is a technique used to identify strengths, opportunities, weaknesses, and threats in order to develop a strategic brand plan.

The customer journey is a strategy to boost the customer experience and allows you to know the interaction phases, the channels, and the elements that the customer goes through in the different points of contact in the purchasing process.

It is an analysis of social media performance, website, brand, communications, and reach. The goal is to understand how the competition behaves in order to plan digital strategies that counter their strengths and exploit their weaknesses.

It is a weekly content plan, it defines the basis of your brand's content to outline a better content strategy. The premium package includes 5 essential topics for your brand.

The brand tone and voice is the way your brand expresses itself, depending on the context it is in and the channel it uses. In the premium package, I include the 3 differentiating features that your brand should have when communicating.

The delivery format I use is PDF and PPTX. I do the design in Canva, so if you want the copy of your buyer persona, I can send you the link to make a copy for you.

English and Spanish.